diff --git a/automation/apply.sh b/automation/apply.sh
index b13b2ea..d6c297f 100755
--- a/automation/apply.sh
+++ b/automation/apply.sh
@@ -10,6 +10,7 @@ mkdir -p "$dst_dir"
 tmp_web_footer_dir="/tmp/web-footer-$(date +%N)"
 echo Cloning web-footer to "$tmp_web_footer_dir"... >&2
 git clone --depth 1 --branch main git@git.seanhealy.ie:sean/web-footer.git "$tmp_web_footer_dir"
+echo Re-personalising HTML files... >&2
 (cd "/tmp/web-footer" && ./automation/personalise.sh)
 echo Cleaning up... >&2
 rm -rf "$tmp_web_footer_dir"